Three Tiers of Personalization
Learn how Caspian uses a three tiered system to personalize his gifts.
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Create an AccountIn this clip Caspian discusses his "Three Tiers of Personalization" and how that informs his outreach. Caspian uses social media to identify points of interest about his recipient that can guide his gift-giving. He has developed a simple system to determine the correct personalized gift for his recipients.
