The ROI of Sending
Learn how your organization can adopt a truly data driven sending strategy.
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Create an AccountDescription:
Discover the importance of tracking the return on investment of your Sendoso sending. The sending advantage is real however to get the most from your sending you need a data-driven sending strategy. In the following courses, you will see examples of how other customers are generating millions of dollars of sales opportunities and how they are using Salesforce to track that. Is sending really generating more leads? How many opportunities has sending helped close? How much are those opportunities worth? These are important questions that your organization needs to have definitively answered and this program will teach you how provide those answers.
Estimated Time: 30 minutes
Course Objectives:
- Explain the importance of ROI tracking for your sending
- Setup and link Salesforce Campaigns inside of Sendoso
- Create Salesforce reports that can measure the ROI of your sending
- Develop a ROI Salesforce dashboard
The ROI of Sending: Overview
Learn why tracking your return on investment of Sendoso sending in Salesforce is a key step to success.
2 min
The ROI of Sending: Linking Salesforce Campaigns in Sendoso
Learn how you can link Salesforce Campaigns to new or existing touches in Sendoso.
7 min
The ROI of Sending: Creating Salesforce Reports
Learn how you to create the Salesforce reports that will populate your Return on Investment Dashboard.
12 min
The ROI of Sending: Creating a Salesforce Dashboard
Learn how to create a dashboard in Salesforce that displays the ROI reports you have already created.
3 min
ROI of Sending: Assessment
After you have completed the the first four courses in the ROI of Sending learning path, complete this assessment to earn your certificate.
7 min
